The Site is Live! Now What?

Domains Many web page developers seem to think that if you build a website, people will visit. Unfortunately, life isn't quite so simple. With several billion pages on the Internet, the odds of someone bumping into yours is rather remote, unless it has good content, is well designed and adequately promoted. Web page promotion entails many different approaches. One of the simpler methods is to register your website with one or more search engines. Search engines can be national, international, of subject specific. Most Internet users, however, use the top three search search engines on a regular basis. These are Google, Bing and Yahoo. You should certainly do some quick research and register your site to be indexed by these giants.


Search Engine Optimization and Website Monitoring

It is very important to track visitors to your website statistically. Web tracking software provides a wealth of data about website visitors that can help you improve your web content, navigational structure and "stickiness". Good statistical data will help you formulate great strategies that will ultimately lower your costs and increase your revenues.

By regularly analyzing your website stats, you will make some amazing discoveries! For example, you will probably find that most of your visitors are coming from a very few sites or search engines. You will also likely discover that 80% of your visitors access only 20% of your web pages. It is important to use such information to refine your meta tags and develop strategies that will improve your site's visibility in the major search engines.

One way of consolidating website monitoring and SEO resources is by accessing Google Webmaster Tools

What Else?

The sheer amount of information out there related to website marketing and optimization is enormous. We don't want to overwhelm you and our intent is to give you a basic idea moving forward. However, one VERY important aspect to websites that become more and more popular is optimizing site speed and load times. This can be done very efficiently via a CDN or Content Delivery Network. The best company offering these types of online services is: MAXCDN (external link)

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